What does it mean to "Win for Them"

Greetings:

There are many ways you can use the phrase "Win for Them." Here are a couple of the most common.

1. You could win a game for a group of people, or dedicate an entire season to a cause.
2. You could say, "that was a great 'win for them'." Meaning that the win was significant.

However, the way I like to use this phrase the most, is with regards to winning clients! Too often in the world of business, people are so focused on success and or survival - that significance is considered "something we will do once we attain success." As a result, most set goals and pursue the goals with an self-serving end in mind - even those who believe they have good motives.

The "Win For Them" model is about service and significance - but also about survival and success. I firmly believe that those who seek to serve will find significance which will lead to the success they yearn for.

Almost all great success stories have a beginning that is very similar. Of course, I am not talking about whether or not the business was fully funded or if their business plan was perfect - I am talking about their purpose. A key to financial success is to start a business that recognizes a "need" (I use that term loosely here) and sets a course to meet the "need". However, even in the most successful businesses, the principle of meeting needs is lost more and more, the further down the line you go.

One very important principle that has to be included, meeting the needs of others in business, must be a part of reaching the company goals. I have known many salespeople or consultants who were so focused on meeting the needs of others, that they never asked for a sale. That is obviously not a good plan.

The absolute standard needs to be: What you are doing, selling, or offering - must be a product or service that is good for the person / business you are presenting to! Once you have that underlying component - you can set out to "Win For Them".

Sincerely,

Steve Boyett